X O X O X O
The 2026 season starts now — be ready for Week 1

CALL YOUR
BEST PLAYS
FASTER

EliteEdge reads your season's play data and tells you which of your own plays has actually worked on this down, this distance, this spot on the field. Built for high school football.

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$79.99/month or $299/year — cancel anytime on monthly

Coach Kevin Kelley Built with Coach Kevin Kelley 9× state champion · USA Today National Coach of the Year
Game Day
Situation
2nd & 4 / Own 32 / Q3 / Up 7
Recommended calls
Success · Avg · Reps
1 Trey Rt — PA Y-Cross 78% +7.4 12
2 Gun Spread — Inside Zone 71% +5.9 28
3 Trey Rt — Power Read 66% +5.1 9
4 Gun Trips — Stick Concept 61% +4.6 18
5 Heavy Rt — Counter Trey 54% +3.8 22
Capabilities

SMARTER CALLS.
FASTER PLANS. MORE WINS.

EliteEdge doesn't hand you generic football theory. It ranks the plays already in your playbook by how they've performed for your team.

BUILT ON YOUR DATA

Every recommendation traces back to plays your team has actually run. Not other programs' tendencies, not league averages — yours.

RANKED BY WHAT WORKED

Each call comes with its success rate, average yards, and how many times you've run it — so you know exactly how much to trust the number.

YOUR PLAYBOOK, YOUR TERMS

Works from your tagged Hudl export, or any spreadsheet with five basic columns. Your play names and your scheme stay exactly as you call them.

How It Works

FROM FILM ROOM
TO FRIDAY NIGHT

1

UPLOAD YOUR PLAY DATA

Drop in your tagged Hudl export, or a spreadsheet with five columns. Setup is quick, and our team will walk you through it if you want a hand.

2

ANALYZE & LEARN

EliteEdge breaks every play down by situation and result, building a picture of what your offense does well and where it stalls.

3

SET THE SITUATION

On game day, tap in the down, distance, field position, and score. Four inputs, a few seconds, between plays.

4

GET YOUR EDGE

Get a ranked short list of your own plays for that exact situation, each with its success rate, average yards, and rep count.

See It Fast

ELITEEDGE IN 30 SECONDS

The situation goes in. Your five best calls come out, ranked by what has actually worked for your team.

Thirty seconds, no sound. Ready when you are — Subscribe Now.

Coach Kevin Kelley
9 State
championships
Head of Football Strategy

COACH
KEVIN KELLEY

Kevin Kelley built a career on a simple idea: the numbers your own program generates are worth more than the conventional wisdom everyone else is coaching by. That idea is what EliteEdge does on every snap.

He shapes the football side of the app — which situations matter, how calls get ranked, and what a coordinator actually needs on screen at 2nd and 4 with the clock running.

  • Nine-time Arkansas state champion
  • USA Today National Coach of the Year
  • Featured on ESPN, HBO Real Sports, Sports Illustrated, and The New York Times

Coach Kelley’s approach has been covered by those outlets — they haven’t covered EliteEdge.

Pricing

PICK YOUR PLAN

Same full product either way. Monthly if you want to try it first; annual if you're in for the season.

Monthly
$79.99/month

Start today, ready for Friday. Cancel anytime.

Subscribe Monthly
Save $660
Annual
$299/year

Full season and offseason, one payment.

Subscribe Now

EliteEdge runs in your browser and needs a live internet connection on the sideline — there's no offline mode in this release. Need a purchase order or invoice for your school? Email us.

Questions

BEFORE YOU SIGN UP

The things coaches ask us most, answered straight.

How long does setup take?

Setup is quick. Upload your play data and EliteEdge builds your team's profile from it — you're not filling in forms for hours or rebuilding your playbook by hand.

If you'd rather not do it alone, our team will help you get set up. Just email us and we'll walk through it with you.

What if I need help?

Email eliteedgefb@illumined.io and get help directly from Coach Kelley and the EliteEdge team.

Whether you're setting up your first upload, checking your data format, or just want someone to walk through the app with you, a real person will help.

What data do I need to bring?

A tagged Hudl export is the easiest path, and what most coaches use. But you don't need Hudl — any Excel or CSV file works, as long as it has these five columns:

Required columns
  • OFF PLAY Play name or label
  • PLAY TYPE Run or Pass
  • GN/LS Yards gained or lost
  • DN Down (1–4)
  • DIST Distance to first down
Whose data are the recommendations based on?

Only yours. EliteEdge ranks the plays your team has actually run, using your team's results. It isn't pulling in other programs' tendencies or league-wide averages.

That's why every recommendation shows a rep count — you can see how much of your own history each number is built on.

Does it work if I run an unusual scheme?

Yes. EliteEdge learns from your play labels, whatever they are, so your terminology and your scheme carry straight through. It isn't matching your calls against a fixed catalog of standard plays.

Can I use it on the sideline?

Yes — EliteEdge runs in your browser, so it works on a phone or tablet on the sideline.

It does need a live internet connection. There's no offline mode in this release, so if you're playing somewhere with no service, plan around that.

How does billing work?

Two options: $79.99 per month, billed monthly, cancel anytime — or $299 per year, about $660 less than twelve months of monthly. Both get the full product; you pick your plan on the signup page.

If your school needs a purchase order or invoice instead of a card, email us and we'll set it up.

Is it for offense only?

Yes. EliteEdge is built for offensive playcalling — it ranks your offensive plays by situation.

Something we didn't cover? Email us — a real person will answer.

About Our Team

BUILT BY COACHES
& DATA SCIENTISTS

EliteEdge is built by people who live football and understand data, a combination that gives your program a real competitive edge.

The EliteEdge team: Coach Kevin Kelley, Coach Zack Kelley, and Dr. Stephen Hill
Head of Football Strategy

COACH KEVIN KELLEY

Nine-time Arkansas state champion and USA Today National Coach of the Year. Known for his revolutionary, analytics-driven approach to high school football. Featured on ESPN, HBO Real Sports, Sports Illustrated, and The New York Times.

Assistant Coach

COACH ZACK KELLEY

Following in his father's footsteps, Coach Zack Kelley brings a next-generation coaching perspective to EliteEdge, blending on-field experience with a deep understanding of modern football analytics.

Sports Analytics

DR. STEPHEN HILL

A sports analytics professor who translates raw game data into actionable coaching insights. Dr. Hill's research and models power the play-recommendation engine at the heart of EliteEdge.

The Edge Starts Here

SUBSCRIBE NOW

Week 1 is days away. Upload last season's data tonight and call your first game with it — setup takes minutes, not weekends.

$79.99 per month · cancel anytime
or
$299 per year Save $660
Subscribe Now Email Us Your Questions